junior league of lubbock campaign.
Advance Creative created a campaign plan for the Junior League of Lubbock. This book uses a research-based approach and recommends integrated marketing communication techniques to combat their decrease in membership, awareness, and recognition.
rebrand proposal 01.
This brand redesign focuses on increasing awareness and brand recognition by aligning the brand with the slogan "building brighter futures," which is illustrated with the use of the sun and hands illustration that demonstrates how the JLL volunteers build a better community.
rebrand proposal 02.
This brand redesign places greater emphasis on the Lubbock, Texas area to increase name recognition. By implementing the illustration of feminine hands holding Texas with a star over the Lubbock area, JLL can be perceived as a female organization that supports the local community.
rebrand proposal 03.
This proposal takes a more feminine and illustrative approach to tie the organization to its female roots. By implementing a sun, the brand signifies the building brighter futures slogan. The abstract line drawing of the JLL founder aligns the brand with its core values and history.
To view the full campaign book for the Junior League of Lubbock which includes an extended situation analysis, research report, integrated marketing communications, and media plan and budget, please view the following.