// Creative Direction & StrategyTexas Radon is the foremost authority on radon information in the state. As the communications strategist and website developer, I directed strategic communication, orchestrated branding initiatives, conducted brand and competitive audits, designed wireframes, developed webpages, and created print collateral.
Challenges
Texas Radon, the leading authority on radon information in the state, faces challenges including limited brand awareness, website functionality, and a lack of print collateral.
Texas Radon aims to deliver clear, accessible information to homeowners, buyers, sellers, builders, contractors, healthcare providers, and educational institutions. Their goal is to increase radon awareness and enhance the organization's visibility, motivating residents in high-risk areas to test their homes for radon. To achieve this, they need a more functional website that aligns with state needs, including an intake form for radon test kits.
Solutions
Deliverables
Website DesignCopywritingGraphic DesignProduct Design
